01
The Brief
Understanding before answering.
Stakeholders, audiences, competitors and analytics — a deep listen that becomes a positioning brief every later decision answers to.
Product Design · Dubai
Interfaces people actually finish using.
Wireframes are cheap. What's hard is a product someone still wants to use on the tenth visit, not just the first.
DAO Marketing designs web and mobile products for brands in Dubai and the UAE — research, wireframes, UI design systems and usability testing, handed to our own development team or yours. Every interface is tested before it ships, not after the complaints start.
Deliverables
UX research, wireframes, UI design system, prototyping, usability testing
Handoff
Figma design system + developer-ready specs
Timeline
3–8 weeks depending on research scope
Investment
AED 15,000 – 50,000
What's included
Research through to a system that scales.
UX research
Talking to real users before assuming what they want — interviews, flows, and the friction points nobody mentions in the brief.
UI design
Interfaces designed to the same standard as the brand identity, not a generic component library with your logo dropped in.
Design systems
Reusable components and rules so new screens stay consistent long after the first sprint ends.
Usability testing
Real people trying the product before launch, so the fixes happen in Figma, not in a support inbox.
How we work
04 Phases
From brief to lift-off.
Four overlapping phases — discovery flows into design, design into build, and build into the work that lifts the number. No silos, no relay-race handoffs.
02
The Craft
Strategy, brand and product in lockstep.
Identity, narrative and interface designed in parallel — one team, one direction, no handoffs that lose the thread.
03
The Build
Engineering that holds up at scale.
Next.js, Shopify, headless commerce and bespoke stacks — production-ready code, content models that flex, infrastructure that ships.
04
The Lift
Launch, measure, then move the number.
Launch is the start of the work. Conversion testing, paid media, lifecycle and SEO compound the line that matters.
Selected work · Dubai
Latest cases
Sama Al Tariq
Concept Interiors
FAQ
Common questions
Most product design engagements run AED 15,000–50,000, depending on the number of screens, whether research and testing are included, and how much of the design system needs building from scratch.
Design decides what the product should look like and how it should behave; development builds it. We keep both in-house so the handoff between them never loses fidelity.
Yes — as much or as little as the project needs. Some clients want full discovery research; others already know their users and just need the interface built well.
A complete design system in Figma, developer-ready specs, and — if you want us to build it too — a working product, not just a handoff file someone else has to interpret.
A focused UI project ships in 3–4 weeks. Add research and a full design system and it runs closer to 6–8 weeks.
Testimonials
Their words, not ours.
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno