01
The Brief
Understanding before answering.
Stakeholders, audiences, competitors and analytics — a deep listen that becomes a positioning brief every later decision answers to.
Email & CRM · Dubai
The list no algorithm can take.
Welcome, win-back, post-purchase and loyalty flows that turn a one-time buyer into a returning one.
DAO Marketing builds email and SMS lifecycle programs for brands in Dubai and the UAE — set up once, then compounding quietly in the background while paid channels need constant feeding.
Deliverables
Welcome, abandoned cart, post-purchase, win-back and loyalty flows
Platforms
Klaviyo, HubSpot
Timeline
2–4 weeks to set up, ongoing to optimise
Investment
AED 5,000 – 15,000 / month
What's included
Owned channels, set up to compound.
Lifecycle flows
Welcome, abandoned cart, post-purchase and win-back, each written for the moment the customer is actually in.
CRM setup
Klaviyo or HubSpot configured properly from day one, not a default install with a logo swapped in.
Segmentation
Lists split by real behaviour, so a first-time browser and a five-time buyer never get the same email.
Loyalty programs
Structured incentives that reward the customers actually worth keeping.
How we work
04 Phases
From brief to lift-off.
Four overlapping phases — discovery flows into design, design into build, and build into the work that lifts the number. No silos, no relay-race handoffs.
02
The Craft
Strategy, brand and product in lockstep.
Identity, narrative and interface designed in parallel — one team, one direction, no handoffs that lose the thread.
03
The Build
Engineering that holds up at scale.
Next.js, Shopify, headless commerce and bespoke stacks — production-ready code, content models that flex, infrastructure that ships.
04
The Lift
Launch, measure, then move the number.
Launch is the start of the work. Conversion testing, paid media, lifecycle and SEO compound the line that matters.
Selected work · Dubai
Latest cases
Sama Al Tariq
Concept Interiors
FAQ
Common questions
Ongoing lifecycle management typically runs AED 5,000–15,000 a month, depending on list size and how many flows are running. Initial setup is quoted separately.
Klaviyo for e-commerce brands, HubSpot for B2B and service businesses — chosen based on what the brand actually needs to automate, not a default we push regardless.
No — flows work on any list size, though the bigger the list, the faster patterns show up in the data. We'll set realistic expectations for a smaller list rather than overselling it.
Welcome series, abandoned cart and post-purchase — the three that pay back fastest — before moving to win-back and loyalty programs.
Email and CRM run on a list you own — no algorithm decides who sees it. That makes it the one channel that keeps compounding even if a platform changes its rules overnight.
Testimonials
Their words, not ours.
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno