01
The Brief
Understanding before answering.
Stakeholders, audiences, competitors and analytics — a deep listen that becomes a positioning brief every later decision answers to.
E-commerce · Dubai
Where browsing turns into buying.
Shopify and headless commerce builds with speed, merchandising and a checkout that does not leak.
DAO Marketing builds e-commerce storefronts for brands in Dubai and the UAE — Shopify and headless commerce, merchandised and checkout-tested before launch, not patched after the first abandoned-cart report comes in.
Deliverables
Shopify or headless storefront, checkout optimisation, merchandising, payment & shipping integrations
Platforms
Shopify, headless commerce (Commerce Layer, Medusa)
Timeline
8–12 weeks
Investment
AED 60,000 – 150,000+
What's included
Built to sell, not just to launch.
Shopify builds
Custom themes on Shopify's infrastructure — fast to launch, easy for your team to run day to day.
Headless commerce
Decoupled storefronts for brands that need custom logic no theme system can give them.
Checkout & CRO
Tested against real buyer friction, not just design-reviewed and shipped.
Merchandising
Product data, collections and search set up so customers actually find what they came for.
How we work
04 Phases
From brief to lift-off.
Four overlapping phases — discovery flows into design, design into build, and build into the work that lifts the number. No silos, no relay-race handoffs.
02
The Craft
Strategy, brand and product in lockstep.
Identity, narrative and interface designed in parallel — one team, one direction, no handoffs that lose the thread.
03
The Build
Engineering that holds up at scale.
Next.js, Shopify, headless commerce and bespoke stacks — production-ready code, content models that flex, infrastructure that ships.
04
The Lift
Launch, measure, then move the number.
Launch is the start of the work. Conversion testing, paid media, lifecycle and SEO compound the line that matters.
Selected work · Dubai
Latest cases
Sama Al Tariq
Concept Interiors
FAQ
Common questions
Shopify builds typically run AED 60,000–100,000; headless commerce builds with custom functionality run AED 100,000–150,000+, depending on catalogue size and integrations.
Shopify if you need to launch fast and manage everything yourself without a dev team on call. Headless if the storefront needs custom logic Shopify's theme system can't handle. We'll tell you honestly which one fits before quoting either.
Yes — product data, customer records and order history migrate across, with redirects mapped so existing SEO rankings and bookmarked links do not break.
Yes, including UAE-specific gateways and logistics providers, set up and tested before launch, not discovered broken on the first real order.
Most storefronts launch in 8–10 weeks. Complex catalogues or custom checkout logic can push that to 12 weeks.
Testimonials
Their words, not ours.
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
DAO Marketing Management understands our brand DNA and turns it into authentic, premium storytelling.
Leontine
The team turns complex briefings into creative, customer-focused solutions every time.
Jurgen
Thanks to their work we have a site that reflects exactly where our company is headed.
Robbert
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno
Solution-oriented, exactly what you want as a client — a genuinely great collaboration.
Bert
Compliments on the redesign — only positive feedback, and it converts far better.
Rick
Creative, energetic and bold. They connected our goals to the right audiences.
Jenno